Staples Center Name Change Tops List of Crypto Sports Sponsorship Deals made headlines Wednesday when it bought the naming rights to the iconic Staples Center, home to the Los Angeles Lakers and Los Angeles Clippers of the National Basketball League and the Los Angeles Kings of the National Hockey League. The 20-year deal was worth $700 million, sources tell CoinDesk and the LA Times, making it the most lucrative naming rights deal in history.

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